The most boring part, so frequently overlooked or handed to a junior to deal with, is what makes the difference to your users.
Without new content essentially all you are doing is re-skinning the old site. This does nothing to reposition your organisation or provide any kind of tangible return on investment. Design in isolation is worthless. It needs to be accompanied by a review of the sites content.
So who is actually going to do the work? - article by Paul Boag