Wednesday, 10 November 2010

Website content management workloads

A great article by Paul Boag on the realities of effective website appraisal and redesign. Managers often focus on the design and the images, but what really matters in the content.

The most boring part, so frequently overlooked or handed to a junior to deal with, is what makes the difference to your users.
Without new content essentially all you are doing is re-skinning the old site. This does nothing to reposition your organisation or provide any kind of tangible return on investment. Design in isolation is worthless. It needs to be accompanied by a review of the sites content.

So who is actually going to do the work? - article by Paul Boag

No comments:

Post a Comment