Wednesday, 16 February 2011

Irrational website user behaviour

A great article from which lists a range of irrational website user behaviours backed up by research evidence. The good news though is that our irrationality is predictable.

So we can learn about human decision making to help us create content and services that effectively influence online behaviour.
People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking.
Myth #29: People are rational - article on

(UX is shorthand for 'user experience')

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