Tuesday, 22 February 2011

Content strategy - university case study

An interview with the Director of Strategic Digital Communications at the School of Medicine and Biomedical Sciences at the University at Buffalo who outlines how and why they undertook a full content review in the process of overhauling their web presence.

It's great to read the medical faculty's experiences - starting with their site strategy and content. Content review and appraisal can be an arduous task. Probably why most do their upmost to avoid it and focus on homepage imagery and the like.

Content strategy in Higher Ed: How page tables helped the University of Buffalo - article by Karine Joly

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