If this looks like theory, don’t be fooled. It’s really entirely practical: if we consciously refer to principles like these as we go about our work as info-nerds of various kinds, we’ll have an easier time making good, useful content—and explaining our priorities when we’re called to do so.Not sure I like being classified as an "info-nerd", but don't let this put you off. If you care about your content (and you should!), this is worth a look.
The key points:
- Good content is appropriate (for the user, the context and the business)
- Good content is useful
- Good content is user centred
- Good content is clear
- Good content is consistent
- Good content is concise
- Good content is supported
All obvious when they're pointed out, but can you honestly say you cover them all whenever you post new content or review existing stuff?
A Checklist for Content Work - article by Erin Kissane for A List Apart