Sunday, 29 May 2011

Checklist for content management work

An excerpt from a new book - The Elements of Content Strategy by Erin Kisane - which is very readable and while based in theory, provides some very good tips for those of us writing, editing and commissioning web content.

If this looks like theory, don’t be fooled. It’s really entirely practical: if we consciously refer to principles like these as we go about our work as info-nerds of various kinds, we’ll have an easier time making good, useful content—and explaining our priorities when we’re called to do so.
Not sure I like being classified as an "info-nerd", but don't let this put you off. If you care about your content (and you should!), this is worth a look.

The key points:
  • Good content is appropriate (for the user, the context and the business)
  • Good content is useful
  • Good content is user centred
  • Good content is clear
  • Good content is consistent
  • Good content is concise
  • Good content is supported

All obvious when they're pointed out, but can you honestly say you cover them all whenever you post new content or review existing stuff?

A Checklist for Content Work - article by Erin Kissane for A List Apart

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