Persona development & usage tips

A nice little article from persona expert Kim Goodwin. If you're relatively new to the persona creation process and how to get the best out of their use, you'll pick up a few useful tips.

By designing for the archetype—whose goals and behavior patterns you understand very well—you can satisfy the broader group of people represented by that archetype.

Perfecting Your Personas - article by Kim Goodwin for uie.com