Gary Teagarden has recently completed a masters thesis on content strategy in higher education and is using it as the basis for a series of short articles. This first one suggests the rest will be worth returning for.
I'm familiar with the two main texts he quotes (Kristina Halvorson and Erin Kissane - both of whom I've covered on Usability Ed) but this diagram was new:
Copyright Richard Ingram
I think it's worth reiterating Erin Kissane's checklist, as Gary does:
- Good content is approprate: define a clear, specific purpose for each piece of content.
- Good content is user-centered: adopt the cognitive frameworks of your users.
- Good content is clear: seek clarity in all things.
- Good content is consistent: mandate consistency within reason.
- Good content is concise: omit needless content.
- Good content is supported: publish no content without a support plan.