A stark conclusion:
So what are the effects of task failure? Put succinctly, you'll lose users.Jeff talks around the key trends arising from task failure:
- If they fail, they won't return
- If they fail, they will tell!
When users fail to accomplish their goals, they are 5 times less likely to return and 3 times more likely to tell their friends not to visit the website.
The High Cost Of Task Failure On Websites - article by Jeff Sauro