Thursday, 14 June 2012

Call to action advice

Calls to action. I don't think we're that great at them. Why? Because we manage websites where we're not crystal clear about what we want visitors to do.

This article is sales focused, but still has lots of advice higher education web managers can learn from.

The author says:
A killer call to action can mean the difference between building a popular website and toiling with one that lingers in obscurity. Review the tactics and start testing them one by one until you’ve created a call to action your readers can’t resist.
20 Mistakes that Will Undermine Your Call to Action and Cost You Sales - article by Greg Digneo

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