Friday, 22 June 2012

Homepage stakeholder management

How do you maintain the coherency of your homepage, while keeping stakeholders happy? Paul Boag explains an activity he uses to focus the minds of the group all making demands for homepage real estate.

It's a nice little activity. I'm going to see if I can make it work at the University with our fixed format CMS homepage layouts.

Comparing Google and Yahoo, and assigning a limited number of points to homepage elements; it's an interesting idea.

The biggest challenge could be getting all stakeholders round the table, focused on the same thing at the same time...

Getting agreement for your homepage - article by Paul Boag

While search engines and social media mean that the homepage isn't quite as vital as it once was, it's still more than likely to be the most visited page on your site. The first click users make on visiting your site is vital, so spending time optimising and gaining consensus on the homepage is so important.

First click is vital (blog post from November 2011)

All homepage related blog posts

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