Sunday, 12 June 2011

Content strategist talks Higher Ed

Kristina Halvorson, author of Content Strategy for the Web, answers questions from higher education website managers.

To a degree, this conversation smacks of someone not actually working in Higher Ed and trying to get things done - it reads like the idealistic opinions of an outsider. However, it's brief, worth a read as Kristina does know her stuff after all, and contains at least a couple of takeaway points that I've found to be particularly pertinent:

  • "I think that if you can provide them with a first-person experience of what the audiences are going through, that can be very powerful." - a person and a story seems to carry at least as much weight as detailed research and is much more accessible to senior people with limited time and attention.
  • "Do a spreadsheet inventory because that is a great exercise to uncover content ROT – Redundant content, Outdated content or Trivial content" - assuming you can get business owners to express what they're looking to achieve in the first place. (And if you can't there's not much point going any further).

Top 3 things to do for better higher ed content - Kristina Halvorson

How to convince people to drop the copy and paste mentality - Kristina Halvorson

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