Content strategy's relationship with writing is a bit like information architecture's relationship with design. I must admit when I read Content Strategy for the web by Kristina Halvorson, I didn't quite get it. I couldn't see how it was that different to what I already knew. But I has always viewed my experience as relating to information architecture, which isn't quite the same - but it is very closely related.
So anyway - the book. It's short, it's cheap (if you just want to download an e-copy) and it's easy to dip in and out of for reference. So for me, it's a great resource for those of us that lead or manage or coordinate large amounts of online content.
In the book Erin covers:
- The basic principles - what makes good content? It's all obvious, but many of these points get overlooked in the rush to get stuff done or to keep everybody happy
- The craft of content strategy - what Erin considers the discipline to be, and what it's not. It's an emerging area so a lot is up for debate, but it's useful to see how your skills and experience map to Erin's view
- Tools and techniques - what she and others in the field do, and how they do it. This is the area I think I'll keep coming back to.
The basic principles part has been published as an article, which I blogged about last month. Take a look and see if it's for you.
Elements of Content Strategy by Erin Kissane - order and download the book
A couple of relevant previous posts
Checklist for content management work - excerpt from the book (May 2011)
Content strategy resources (August 2010)