Benefits of personas

Jared Spool looks at three particular benefits of using personas to inform the website development process. With each benefit, he illustrates his point with examples of how personas were used by development teams.


Jared's key benefits:

• Preventing the website or application being grounded in the development team's needs
• Encouraging communication and discussion within the development team about end user requirements
• Facilitating role playing which again promotes discussion and understanding of end user needs.

Three Important Benefits of Personas - article by Jared Spool