Discussion of the book "Content Strategy for the Web" between the author Kristina Halvorson and UIE's Jared Spool. Audience questions lead to some useful help and tips.
It's a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organisation.
If you find the video footage a bit wierd (I did - it's like watching a radio show being broadcast which doesn't seem quite right) there's an audio only version.
Skip the first couple of minutes to get past the promotion and platitudes and into the genuinely interesting stuff.
UIE Book Club Episode 1: Kristina Halvorson's Content Strategy - video and audio (60 minutes)
I've previously blogged about Kristina's book:
Content strategy resources
Content strategy - an intro