My previous post on the University homepage content cartoon
The xkcd cartoon was particularly apt in skewering three useless but nevertheless common features on a college’s home page... the statement of philosophy, the letter from the president or provost, and the campus news feed.The article contains input from a number of sources, including Bob Johnson, an HE marketing specialist who works with Gerry McGovern.
Worth a look, if only to reassure yourself that our American colleagues are up against the same challenges we are in the UK.
No Laughing Matter - article by Steve Kolowich for Inside Higher Ed
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