Monday, 6 December 2010

$12m - the cost of one extra field

An interesting little case study that emphasises the value of testing a form before publishing it. In this instance, $12 million per year.

In this case Expedia looked at the data it was was collecting when transactions weren't going through. They identified a problem with an optional (and badly labelled) field.

I can't help but think that a little prototyping would have highlighted the problem before the form got anywhere near the website.

Expedia on how one extra data field can cost $12m

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