Email newsletter usability - Nielsen compares studies

Jakob Nielsen reports on his latest round of research on email newsletter usability, and compares findings with his previous 3 studies in this area. Worth a read if you regularly send out email updates.

His conclusion:

Email newsletters remain the Internet's best tool for supplementing a website.

In particular I found his opinions on the relative strengths and weaknesses of this format compared to promoting website content via newer social media channels like Facebook and Twitter.


E-Mail Newsletters: Increasing Usability - article by Jakob Nielsen